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Animation Studio Leicester - Midlands | Steff Lee Studios
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Norman The Caterpillar Book Launch

Johnnys Happy Place

In October last year tragedy struck my social circle. Overnight my Facebook feed was full of tributes to a young man, Johnny Mackay, who had tragically taken his own life.  I  remembered Johnny fondly from my days of catching the bus home from school.  He was always smiling, extremely friendly and would always stop and say hello.  Suffering from a number of problems it turned out Johnny had reached a dark place in his life and felt like there was no other way out.  Mental health has always been something important to me, with depression and anxiety issues plaguing many of my family and friends.  After finding out about the suicide of a dear friend just a couple of years previously Johnny's death was a fresh reminder of the pain some people carry around inside. My friends Rac and Georgie, who were friends with Johnny, wanted to do something to help others who may find themselves in a similar dark place.  Together with Johnny's mum and sister they started Johnny's Happy Place with the aim of creating an environment where people could be themselves, eat, laugh, create and socialise.  They put out a call on Facebook for volunteers who wanted to help with their new project. After seeing the grief amongst my friends and feeling their pain I wanted to do something to help and immediately offered my services.  The result was an illustration of Johnny balancing a bike on his chin (something he was very skilled at!) which they are now using as their logo.  This spring Johnny's sister Charlotte got in touch about a children's story Johnny had written before he died.  They wanted to self-publish and asked if I could do the illustrations.  This was how I become involved with the lovely Norman the Caterpillar.

NormanSketches

After months of working with Charlotte last weekend saw the book launch event for Norman.  It was a wonderful afternoon with tons of activities for kids, an excellent reading of the book and loads of Norman-themed stuff.  My absolute favourite thing was the Norman the Caterpillar cake made by Charlotte's cousin.  An absolute masterpiece!  Hundreds of people showed up, filling and overflowing the venue.  By the end of the day over 200 copies of the book were sold.  Below are some pictures from the day.

Norman the Caterpillar Book Launch
Norman the Caterpillar Book Launch
Norman the Caterpillar Book Launch
Norman the Caterpillar Book Launch
Norman the Caterpillar Book Launch
Norman the Caterpillar Book Launch

It was an honour to work on this project and be able to bring Johnny's story to life.  It was a pleasure to think that last weekend hundreds of children met Norman and Cynthia for the first time and I can only hope they will go on to become a bedtime story favourite.  The kids in our place absolutely adored it.  The story has such a wonderful message and to quote Stephen Fry:

"Everyone who travels in a different direction will fall in love with this delightful book."

The book is available to buy from: Amazon and the Johnny's Happy Place Shop.

Less than a year since starting, the girls have hosted several fundraising events and have set up Johnny's Happy Place cafe in Kettering.  The cafe is at the old Keystone building on Rockingham Road where I used to spend a lot of my free time at gigs and skateboarding.  They completely transformed the space I remembered into a lovely little cafe which is currently open on Saturdays and serves drinks, cakes and hot food with the menu continuing to be expanded.  If you're ever in the area you should drop by.

categories: Art, Illustration
Friday 09.25.15
Posted by Steff Lee
 

Year in Review!

So this month marks one year since I started my full-time freelancing adventure! For this year in review I thought I would share some of my top tips for taking the jump into the freelancers world.

  •  Budget, budget, budget! This is so important, especially if you're coming into freelancing from a full-time job where you'd have nice even payments deposited into your bank account each month.
  • Don't under charge for your services.  When I first started I found it really difficult to get my head around all the numbers and making sure the paid hours I was working were worth my time. Luckily I had some business advisors on hand who helped me work out my survival budget so I knew exactly how much money I'd need to well...survive.  With a figure in mind I was then able to work out my hourly rates.  There are lots of websites out there that can help you work out the rates you need taking into account holiday, sick days etc... This hourly rate calcuator by Beewits is a great little tool! Don't be afraid to charge what you're worth, creatives need to be able to pay your bills too.
  • Working from home IS amazing! But you have to watch you don't slip into bad habits.  e.g. Sitting around working in your pj's all day, not leaving the house for days and constant trips to kitchen resulting in a little extra around your waistline.  It's alright to do these things every so often but make sure you make time to take breaks and get out the house for some fresh air. :)
YearinReview

YearinReview

  •  Working from home can get lonely so make sure you get yourself out there.  Luckily for me Leicester has a large creative community with lots of networking events on and great venues like The Phoenix, The LCB Depot and my fave cafe (with the most delicious cakes) Bru Coffee where you can sit and work all day.
  • Social media is your friend but don't let it take over.  Scheduling time to update your accounts and catch up with other people in your network is a great way to get the best of your social media.  I know from experience that it can easily get out of hand and you'll find you've spent 2 hours on Facebook in just one day!  I would recommend only committing to a few social media accounts at once, at the minute I'm using the big three Facebook, Twitter and LinkedIn.  And as a visual artist I often use Instagram, which is full of hundreds of inspiring artists to follow and share my work with.
  • Enjoy yourself! Working for yourself allows you the extra freedoms and control that you could never get when working a 9-5.  Like any job there will be ups and downs.  Perhaps you're just having a bad day, dealing with difficult clients, or you've just lost loads of work due to a computer crash (or even worse... you saved over your own file! >.<) but whatever happens it's never the end of the world! Tomorrow is a new day and you can dust yourself off, and start again.  For me the positives have outweighed the negatives and I try make these my focus whenever I'm feeling blue.

This year has been a steep learning curve for me but with 5 animations, 1 website, 1 mobile app, 3 logos, many illustrations and setting up my own shop I'm amazed with what I've been able to achieve in my first year.  After lots of stumbling blocks I'm determined to work harder, get more projects and continue the learning process this second year.   To see all the different things I've been working on check out my brand new homepage where you can now learn about each of the services I have on offer and visit my updated portfolio.

tags: Animation, design, freelance, Illustration, web
categories: Animation, Illustration, Freelance
Thursday 05.14.15
Posted by Steff Lee
 

Casetify - Hello Giggles Collection

Hello Giggles Phone Cases

Shop for the Hello Giggles collection here!

I'm really excited to announce that my artwork work is now available to buy as part of the Hello Giggles collection on Casetify!  The collection features 10 of my illustrations and is available for 28 different handsets including iPhone, Samsung, HTC, Nexus and iPod.  They also have a variety of styles available including transparent and wooden cases.

tags: Girly, HelloGiggles, Illustration, Phone Cases, Shop
categories: Digital, Illustration, Shop, Traditional
Sunday 03.22.15
Posted by Steff Lee
 
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Steff Lee Studios, Kino Bino Ltd, Phoenix Square, 4 Midland St, Leicester LE1 1TG
Kino Bino Ltd trading as Steff Lee Studios. A registered company in England and Wales. Company no. 11216844
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