Digital illustration
BRIEF
Beer label design for ‘The People’s Brewery’ based in Shanghai, China. A label incorporating the face of the company owner with Chinese communist soldier Lei Feng.
WHAT WE CREATED
Based on an iconic 1974 print of Lei Feng, we changed the pose and used photo references to create a photo likeness of the company owner. We included the colours and shapes of the Union Jack to highlight the company’s links to the United Kingdom.